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The jerky is indistinguishable from real beef jerky. The original, pepper, and bacon are my go to jerkys. They have all the same flavor and texture as traditional beef jerky but vegetarians and vegans can enjoy these. Yes, the bacon one is vegan. Also, people who arent mushroom fans, don't fret. You won't even notice they were mushrooms. I would highly recommend these to anyone.
I've personally sampled just about all of the jerky and I'm a HUGE fan. As a former carnivore who ate beef jerky by the bagful, I have found solace in the pepper jerky. Don't think twice, if you've never tried it, try it! You can thank me later.